Developing a Kano-Based Evaluation Model for Innovation Design

Table 2

Kano evaluation table [4].

Customer requirements	Dysfunctional (negative) question
	Like	Must-be	Neutral	Live with	Dislike
Functional (positive) question
Like
Must-be
Neutral
Live with
Dislike

: attractive; : one-dimensional; : must-be; : indifferent; : reverse; : questionable
.