Exploring the Triple Reciprocity Nature of Organizational Value Cocreation Behavior Using Multicriteria Decision Making Analysis
Table 1
Examples of organizational value cocreation behaviors.
Behavioral dimensions
Examples
Knowledge-sharing behavior
(1) I will share my work reports and official documents with other team members more frequently in the future. (2) I intend to share my experience or know-how from work with other team members more frequently in the future. (3) I try to share my expertise from my education or training with other team members in an effective way.
Organizational identification
(1) I make every effort to safeguard the image of my company. (2) I make every effort to demonstrate the strength of my company. (3) I put forward good suggestions voluntarily to the members of my company. (4) I participate in the activities of my company with a positive attitude.
Altruistic behavior
(1) Rather than evading assigned tasks, I willingly take on new or challenging tasks. (2) I help members to resolve conflicts and misunderstandings to maintain a harmonious company. (3) I am able to maintain good relations with my team members. (4) I communicate with my team members actively while carrying out communal tasks.
