Research Article

A Hybrid Program Projects Selection Model for Nonprofit TV Stations

Table 1

Descriptions of the selection criteria.

CriteriaDefinitionContributors

C1: Team The efficiency of teamwork.[37, 38]
C2: CapabilityThe capability of employee.[24, 30, 39]
C3: TrainingThe training of employee.[13, 38]
C4: Lead-timeThe lead-time of TV program.[24, 30]
C5: ContentThe content of TV program.Executive proposed.
C6: InteractionThe interaction with audience.Executive proposed.
C7: SatisfactionThe satisfaction index of audience.[13, 37, 40]
C8: ReputationThe reputation of brand.[24, 30]
C9: PublicPublic benefit.[6]
C10: Personnel The cost of personnel. [41]
C11: ProductionThe cost of production.[1]
C12: ProfitabilityThe profitability of TV program.[24, 30]