Research Article
A Hybrid Program Projects Selection Model for Nonprofit TV Stations
Table 1
Descriptions of the selection criteria.
| Criteria | Definition | Contributors |
| C1: Team | The efficiency of teamwork. | [37, 38] | C2: Capability | The capability of employee. | [24, 30, 39] | C3: Training | The training of employee. | [13, 38] | C4: Lead-time | The lead-time of TV program. | [24, 30] | C5: Content | The content of TV program. | Executive proposed. | C6: Interaction | The interaction with audience. | Executive proposed. | C7: Satisfaction | The satisfaction index of audience. | [13, 37, 40] | C8: Reputation | The reputation of brand. | [24, 30] | C9: Public | Public benefit. | [6] | C10: Personnel | The cost of personnel. | [41] | C11: Production | The cost of production. | [1] | C12: Profitability | The profitability of TV program. | [24, 30] |
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