Research Article

A Hybrid MCDM Model for New Product Development: Applied on the Taiwanese LiFePO4 Industry

Table 10

Weights after normalization.

Criteria SubcriteriaFANP weightRanking

Characteristics of  
development team (O1) 0.3255
Senior management commitment (1)0.000011
Organizational learning (2) 0.000011
Cross-functional team (3)0.000011

Market trends (O2)  
0.1006
Customer’s needs (4)0.60671
Preliminary market assessment (5) 0.21507
New product advantages (6)0.17839

New product features (O3) 
0.1826
Product innovation (7) 0.39783
Product specification (8) 0.148710
Product identification (9) 0.24655
Brand awareness (10) 0.20708

Information resources and technology (O4) 0.2178Compatibility product resources (11) 0.50452
Product design (12) 0.21776
Production process and technology (13) 0.27774

Strategic planning (O5)  
0.1735
Strategic focus (14)0.000011
Production scheduling (15) 0.000011
Environmental protection (16) 0.000011