Table of Contents Author Guidelines Submit a Manuscript
Mathematical Problems in Engineering
Volume 2015, Article ID 472917, 14 pages
http://dx.doi.org/10.1155/2015/472917
Research Article

A Novel Adaptive Conditional Probability-Based Predicting Model for User’s Personality Traits

Mengmeng Wang,1,2 Wanli Zuo,1,2 and Ying Wang1,2,3

1College of Computer Science and Technology, Jilin University, Changchun 130012, China
2Key Laboratory of Symbolic Computation and Knowledge Engineering, Ministry of Education, Jilin University, Changchun 130012, China
3College of Mathematics, Jilin University, Changchun 130012, China

Received 13 March 2015; Accepted 21 June 2015

Academic Editor: Antonino Laudani

Copyright © 2015 Mengmeng Wang et al. This is an open access article distributed under the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.

Abstract

With the pervasive increase in social media use, the explosion of users’ generated data provides a potentially very rich source of information, which plays an important role in helping online researchers understand user’s behaviors deeply. Since user’s personality traits are the driving force of user’s behaviors, hence, in this paper, along with social network features, we first extract linguistic features, emotional statistical features, and topic features from user’s Facebook status updates, followed by quantifying importance of features via Kendall correlation coefficient. And then, on the basis of weighted features and dynamic updated thresholds of personality traits, we deploy a novel adaptive conditional probability-based predicting model which considers prior knowledge of correlations between user’s personality traits to predict user’s Big Five personality traits. In the experimental work, we explore the existence of correlations between user’s personality traits which provides a better theoretical support for our proposed method. Moreover, on the same Facebook dataset, compared to other methods, our method can achieve an -measure of 80.6% when taking into account correlations between user’s personality traits, and there is an impressive improvement of 5.8% over other approaches.