Research Article

Infinity Period Dynamic Control of a Kind of Channel’s Price and Brand Investment: A Differential Game Method

Table 1

The optimal profit of 4 channel game relations.

Channel integration Static game Stackelberg game led by manufacturers (MS) Stackelberg game led by retailers (RS)

Manufacturers' profits0.0890.09560.0548
The ith retailer's profits0.004790.007750.00575
Retailers total profits0.04790.07750.0575
Channel total profits 0.25170.13690.17310.1123