Research Article
Infinity Period Dynamic Control of a Kind of Channel’s Price and Brand Investment: A Differential Game Method
Table 1
The optimal profit of 4 channel game relations.
| | Channel integration | Static game | Stackelberg game led by manufacturers (MS) | Stackelberg game led by retailers (RS) |
| Manufacturers' profits | | 0.089 | 0.0956 | 0.0548 | The ith retailer's profits | | 0.00479 | 0.00775 | 0.00575 | Retailers total profits | | 0.0479 | 0.0775 | 0.0575 | Channel total profits | 0.2517 | 0.1369 | 0.1731 | 0.1123 |
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