Analysis of Traceability Optimization and Shareholder’s Profit for Efficient Supply Chain Operation under Product Recall Crisis

Table 1

Direct and indirect recall costs.

Direct recall costs	Indirect recall costs
Notification costs	Loss of market share
Loss of sales	Subsequent loss of sales
Cost to maintain business interruption	Negative impact on brand image
Inventory losses	Cost to rehabilitate image
Cost of refund/compensation	Collapse of organization
Logistics costs	Negative impact on morale
Fines/lawsuits	Cost to rehabilitate reputation