An Uncertain QFD Approach for the Strategic Management of Logistics Services

Table 7

Prioritization of strategic actions based on benefit/cost analysis.

Strategic actions	SA1	SA2	SA3	SA4	SA5
Expected importance:	0.742	1.828	3.012	3.556	1.122
Linguistic judgements on costs	H	L	H	VH	L
Costs converted into uncertain variables:	(0.5, 0.7)	(0.3, 0.5)	(0.5, 0.7)	(0.7, 1)	(0.3, 0.5)
Expected values of costs:	0.6	0.4	0.6	0.85	0.4
Marginal utilities:	1.237	4.570	5.020	4.184	2.805
Prioritization of strategic actions	5	2	1	3	4