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Mathematical Problems in Engineering
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2016
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Article
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Tab 1
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Research Article
Pricing Model for Dual Sales Channel with Promotion Effect Consideration
Table 1
Equilibrium strategies when price discounts are provided only by online channel (“+” denotes the positive value).
Pricing strategies
Conditions
Prices
Sales
Profits
Pricing Strategy I
Null
Null
+
+
Null
+
+
Pricing Strategy II
Zero
+
+
Zero
+
+
Pricing Strategy III
+
+
+
+
+
+