Mathematical Problems in Engineering / 2016 / Article / Tab 1

Research Article

Pricing Model for Dual Sales Channel with Promotion Effect Consideration

Table 1

Equilibrium strategies when price discounts are provided only by online channel (“+” denotes the positive value).

Pricing strategiesConditionsPricesSalesProfits

Pricing Strategy INullNull++Null++

Pricing Strategy IIZero++Zero++

Pricing Strategy III++++++