Mathematical Problems in Engineering / 2016 / Article / Tab 2

Research Article

Pricing Model for Dual Sales Channel with Promotion Effect Consideration

Table 2

Equilibrium strategies when price discounts are provided by both channels (“+” denotes the positive value).

Pricing strategiesConditionsPricesSalesProfits

Pricing Strategy INullNullNull+Null+Null+Null+

Pricing Strategy IINullZero+Null+Zero+Null+

Pricing Strategy IIINull++Null+++Null+

Pricing Strategy IV


++Zero+++Zero+

Pricing Strategy V
++++++++