Research Article
Pricing Model for Dual Sales Channel with Promotion Effect Consideration
Table 2
Equilibrium strategies when price discounts are provided by both channels (ā+ā denotes the positive value).
| Pricing strategies | Conditions | Prices | Sales | Profits | | | | | | | | | | | | |
| Pricing Strategy I | | Null | | Null | | Null | + | Null | + | Null | + | Null | + |
| Pricing Strategy II | | | | Null | | Zero | + | Null | + | Zero | + | Null | + |
|
Pricing Strategy III | | | | Null | | + | + | Null | + | + | + | Null | + |
|
Pricing Strategy IV | | ā
| ā
| | ā
| + | + | Zero | + | + | + | Zero | + |
|
Pricing Strategy V | | ā
| | | | + | + | + | + | + | + | + | + |
|
|