Research Article
Study on Complex Advertising and Price Competition Dual-Channel Supply Chain Models Considering the Overconfidence Manufacturer
Table 2
The changes of advertising and the retail price (
).
| | Master-slave decision | Decentralized decision making | | | | | | | | |
| 0.9 | 11.56 | 3.54 | 36.16 | 32.11 | 37.35 | 12.25 | 41.07 | 34.56 | 0.8 | 14.63 | 3.54 | 36.92 | 32.21 | 47.27 | 12.25 | 42.43 | 34.75 | 0.7 | 19.11 | 3.54 | 37.9 | 32.35 | 61.73 | 12.25 | 44.19 | 34.99 | 0.6 | 26 | 3.54 | 39.2 | 32.52 | 84.02 | 12.25 | 46.54 | 35.31 | 0.5 | 37.45 | 3.54 | 41.03 | 32.78 | 121 | 12.25 | 49.82 | 35.76 |
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