Study on Complex Advertising and Price Competition Dual-Channel Supply Chain Models Considering the Overconfidence Manufacturer

Table 3

Profits of manufacturers and retailers ().

	⁢Master-slave decision				⁢Decentralized decision ⁢making
	0.9	72.5	60.95	160.09	173.97	69.76	59	189.5	200.84
0.8	72.99	60.97	163.58	174.09	69.88	59.05	195.65	201.09
0.7	73.62	61	167.93	174.25	70.05	59.1	203.14	201.41
0.6	74.46	61.04	173.53	174.46	70.16	59.17	212.38	201.83
0.5	75.64	61.09	180.95	174.75	70.57	59.27	223.89	202.43