Research Article
Study on Complex Advertising and Price Competition Dual-Channel Supply Chain Models Considering the Overconfidence Manufacturer
Table 4
Profits of manufacturers and retailers (
).
| | Master-slave decision | Decentralized decision making | | | | | | | | |
| 0.9 | 78.97 | 63.06 | 218.38 | 185.73 | 72.53 | 62.79 | 305.89 | 223.83 | 0.8 | 80.27 | 63.35 | 229.57 | 187.35 | 73 | 63.3 | 328.05 | 227.05 | 0.7 | 81.94 | 63.72 | 243.98 | 189.45 | 73.61 | 63.97 | 356.58 | 231.23 | 0.6 | 84.17 | 64.21 | 263.21 | 192.27 | 74.42 | 64.85 | 394.72 | 236.85 | 0.5 | 87.3 | 64.89 | 290.19 | 196.25 | 75.56 | 66.08 | 448.28 | 244.84 |
|
|