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Mathematical Problems in Engineering
Volume 2016, Article ID 7210767, 10 pages
Research Article

Strategic Alliance with Competitors in the Electric Vehicle Market: Tesla Motor’s Case

1School of Industrial Management Engineering, Korea University, Seoul 136713, Republic of Korea
2Graduate School of Logistics, Incheon National University, Incheon 406130, Republic of Korea
3Lee Kong Chian School of Business, Singapore Management University, Singapore 178899

Received 8 October 2015; Accepted 8 November 2015

Academic Editor: Paulina Golinska

Copyright © 2016 Taesu Cheong et al. This is an open access article distributed under the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.


We investigate how the choice of coopetition of the simultaneous pursuit of collaboration and competition dynamically impacts both the participating firms and also the other self-developing ones in the same market. A conceptual framework of mathematical models obtained from the arguments and insights in the literature is used to undertake an in-depth study through a multiperiod analysis from 2013 to 2020 of an exemplar case of coopetition, the two concurrently ongoing coopetition partnerships in the US electric vehicle (EV) market, the Tesla Motors-Daimler AG alliance and the Tesla Motors-Toyota alliance and the other firms which are not involved in coopetition.