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Mathematical Problems in Engineering
Volume 2017 (2017), Article ID 2597159, 7 pages
https://doi.org/10.1155/2017/2597159
Research Article

Certification of Environmental Corporate Social Responsibility Activities in Differentiated Duopoly Market

1Social Science Computing Experiment Center, School of Management, Jiangsu University, Zhenjiang, Jiangsu 212013, China
2School of Management Science and Engineering, Nanjing University, Nanjing, Jiangsu 210093, China

Correspondence should be addressed to Liuwei Zhao; moc.qq@276109631

Received 2 November 2016; Revised 30 December 2016; Accepted 15 January 2017; Published 2 February 2017

Academic Editor: Rita Gamberini

Copyright © 2017 Liuwei Zhao and JianGuo Du. This is an open access article distributed under the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.

Abstract

In this paper, by environmental Nongovernmental Organizations certification we research corporate social responsibility in the impacts of competition structures on corporate incentives. The research explained that, to induce firms to adopt certified environmental corporate social responsibility, the certifier will set a standard lower than the optimal one. The environmental certification corporate social standard is equal to that in Cournot competition and Bertrand competition, but Bertrand competition structure will make the firm get more benefits than Cournot competition. In addition, the research also shows that firms and consumers all will get benefit from environmental corporate social responsibility.