Research Article

Product Form Design Model Based on Multiobjective Optimization and Multicriteria Decision-Making

Table 9

Pairwise comparison of affective responses.

Affective
responses
EXIVSISIMIEIEIMISIVSIEXIAffective
responses

ModernComfortable
ModernRounded
ModernSimple
ComfortableRounded
ComfortableSimple
RoundedSimple