Research Article

A Mathematical Programming Approach to Brand Efficiency of Smartphones in the US Market

Table 1

Input and output definitions.

VariableDefinition

InputPriceThe product purchase price. The buyer owns the product after purchase, and the ownership is transferred from the seller to the buyer

OutputEase of use (Q1)How easy is it is to access the phone’s various features and modes
Messaging (Q2)Assessing keyboard ergonomics, e-mail readability, attachment capabilities, and text-messaging features
Web browsing (Q3)Assess browser capabilities
Display quality (Q4)Representing overall picture quality, including pixel resolution, contrast under normal and bright lighting (outdoor use) conditions, and color accuracy
Voice quality (Q5)Incorporating listening and talking in noisy and quiet settings while on a phone call
Phoning (Q6)Considering the step-saving functions for making and receiving calls, including hands-free capabilities such as voice command and Bluetooth, speed dialing, ringer controls, call timers, and more. We also evaluated keypad readability under different lighting conditions
Battery life (Q7)Representing tests under nominal cell-network signals, including battery consumption while performing tasks that involve voice, data, display, and other factors
Camera image quality (Q8)Evaluating resolution, dynamic range, color accuracy, and visual noise
Camera video quality (Q9)Judging recorded video images shot at the highest quality setting available
Portability (Q10)Representing our judgment based on the ideal combination of size and weight