Research Article

Mode Choice Model for Public Transport with Categorized Latent Variables

Table 1

Model variables description.

Latent variablesIndexMeasured variables

ConvenienceTravel time from departure place to bus stop is short.
Convenient in transferring to other buses or transport modes.
Information of bus stop on route is clear.

Personal safetyIf there is a safety hammer, fire extinguisher, and so forth in the vehicle that make passengers feel safe.
If propaganda on a solution to an emergency situation has been well carried out.
Overall satisfaction to feeling safe in a bus.

Modal comfortFeeling comfortable on bus seats.
If entertainment facilities, like TV and radio broadcast, are pleasant.
Clear and correct bus stop information in broadcast in the bus.

Service environmentClean inside the bus.
Fresh air in the bus.
If passengers are in good order when they are boarding or alighting.
If the bus driver and conductor are polite and willing to serve passengers.
If interference among passengers is little.
Overall satisfaction to in-vehicle environment.

Waiting feelingsEstimated arrival time of incoming bus is accurate and in time shown on a variable message sign (VMS) board at bus stops.
Actual waiting time is very close to the estimation on the VMS board.
Newspapers or other information provided at the bus stop is interesting.