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Mathematical Problems in Engineering
Volume 2018 (2018), Article ID 2560153, 9 pages
https://doi.org/10.1155/2018/2560153
Research Article

A Marketing Strategy in a Closed-Loop Supply Chain with Loss-Averse Consumers

1School of Economics and Management, Nanjing University of Aeronautics and Astronautics, Jiangsu, China
2School of Mathematics and Information Science, Yantai University, Yantai, China

Correspondence should be addressed to Bi-feng Liao; moc.361@1101oailty

Received 10 May 2017; Accepted 7 November 2017; Published 10 January 2018

Academic Editor: Ibrahim Zeid

Copyright © 2018 Bi-feng Liao and Bang-yi Li. This is an open access article distributed under the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.

How to Cite this Article

Bi-feng Liao and Bang-yi Li, “A Marketing Strategy in a Closed-Loop Supply Chain with Loss-Averse Consumers,” Mathematical Problems in Engineering, vol. 2018, Article ID 2560153, 9 pages, 2018. doi:10.1155/2018/2560153