Continuous Fuzzy Kano Model and Fuzzy AHP Model for Aesthetic Product Design: Case Study of an Electric Scooter

Table 10

Fuzzy pairwise comparison matrix of Kansei words.

Kansei	Kw1	Kw2	Kw3	Kw4	Kw5	Kw6	Kw7	Kw8	Weights	AW
Kw1	1.0000	3.1555	1.8844	3.0914	2.7430	2.5198	4.3350	5.2900	0.2797	2.3926	8.5542
Kw2	0.3169	1.0000	1.2337	1.7843	1.4980	2.7134	3.2159	3.0324	0.1563	1.3171	8.4292
Kw3	0.5307	0.8106	1.0000	1.2965	1.2473	1.6348	2.9218	3.1375	0.1383	1.1210	8.1041
Kw4	0.3235	0.5604	0.7713	1.0000	2.4206	3.1018	3.6036	3.8009	0.1440	1.2630	8.7711
Kw5	0.3646	0.6676	0.8017	0.4131	1.0000	3.7120	3.8450	4.3511	0.1262	1.1077	8.7774
Kw6	0.3969	0.3685	0.6117	0.3224	0.2694	1.0000	2.7845	4.1276	0.0763	0.6757	8.8567
Kw7	0.2307	0.3110	0.3423	0.2775	0.2601	0.3591	1.0000	2.2701	0.0456	0.3826	8.3976
Kw8	0.1890	0.3298	0.3187	0.2631	0.2298	0.2423	0.4405	1.0000	0.0337	0.2876	8.5439

Note: Kw: Kansei word; AW: multiply the comparison matrix A and weights. λMax=8.5543; CI=0.0792; CR=0.0562.