Continuous Fuzzy Kano Model and Fuzzy AHP Model for Aesthetic Product Design: Case Study of an Electric Scooter

Table 11

Priority weights in the FAHP.

Criteria	Kansei word	Weight between criteria (%)			Defuzzification	Priorities
Kw1	Simple and modern	0.2282	0.2797	0.3209	0.2762	1
Kw2	Graceful and smooth	0.1320	0.1563	0.1767	0.1550	2
Kw3	Fashionable	0.1322	0.1383	0.1395	0.1367	4
Kw4	Special and cool	0.1509	0.1440	0.1341	0.1430	3
Kw5	Feel of science and technology	0.1516	0.1262	0.1059	0.1279	5
Kw6	Light and exquisite	0.0974	0.0763	0.0618	0.0785	6
Kw7	Mellow and soft	0.0607	0.0456	0.0358	0.0474	7
Kw8	Sports and racing	0.0470	0.0337	0.0253	0.0353	8