Research Article

Fresh-Keeping Effort and Channel Performance in a Fresh Product Supply Chain with Loss-Averse Consumers’ Returns

Table 2

Effects of λ, , , and on the expected profit of e-tailer.

λ

1.1177.00.61158.316797.131635.4
1.2276.80.71161.217889.73.51513.9
1.3380.70.81164.318982.841396.1
1.4487.80.91167.3191076.44.51281.7
1.5597.411170.4201170.451170.4
1.6709.01.11173.5211264.75.51062.1
1.7822.3121176.7221359.46956.6
1.8937.11.31180.0231454.46.5853.9
1.91053.21.41183.3241549.67754.0
2.01170.41.51186.7251645.07.5656.9