Ranking of Performance Assessment Measures at Tehran Hotel by Combining DEMATEL, ANP, and SERVQUAL Models under Fuzzy Condition

Table 5

QFD house of quality.

Customer requirements

Hotel initiatives

P

P

P

P

P

P

P

P

M

P

P

M

M

M

M

M

H

P

P

P

H

H

H

M

M

M

P

M

P

H

M

M

H

M

M

P

H

M

H

H

M

L

P

P

M

V

H

H

P

P

L

H

M

H

V

V

V

M

L

M

H

P

M

V

M

M

M

M

V

H

M

M

H

H

M

M

M

M

M

M

M

M

M

M

H

P

M

H

M

P

P

M

P

H

H

H

P

P

P

M

M

H

H

H

V

M

V

H

M

M

P

M

H

P

P

M

V

H

M

H

H

H

V

H

H

M

H

H

V

H

H

H

M

M

L

H

P

M

M

H

L

P

H

M

P

P

P

P

P

V

H

H

V

L

L

L

L

P

P

H

L

M

M

M

V

P

L

L

L

P

P

H

H

M

M

M

H

H

H

H

V

L

L

V

H

P

P

L

M

H

H

V

P

P

M

M

M

M

M

M

M

L

L

L

L

L

L

M

P

H

H

P

M

P

M

P

P

P

M

M

M

H

M

H

H

L

L

P

M

P

P

H

L

H

M

L

L

P

M

P

V

V

V

H

M

P

M

P

V

H

H

H

H

P

P

V

L

L

P

P

L

M

V

V

V

V

V

H

M

H

H

M

H

H

H

M

M

P

P

M

P

M

P

M

L

P

M

M

H

H

V

H

M

M

V

V

V

M

M

M

M

L

M

H

L

H

M

M

H

M

M

M

P

P

M

M

H

H

H

H

V

M

M

M

P

P

P

M

P

V

H

M

H

M

M

M

M

H

H

V

H

H

V

H

V

M

M

M

M

V

M

V

M

M

M

M

H

H

V

H

P

M

L

M

H

V

H

H

V

H

H

H

L

P

V

H

P

H

M

L

H

P

M

L

P

P

P

P

P

P

P

P

H

V

V

V

L

P

V

H

L

P

P

P

L

P

M

M

L

M

H

H

H

H

H

H

H

L

L

L

M

P

P

L

P

M

L

L

M

P

M

L

H

L

H

V

H

M

L

L

H

P

P

L

L

L

P

M

P

M

M

L

P

P

M

L

H

L

M

M

L

L

L

L

L

P

P

P

L

P

P

M

P

M

L

L

L

P

H

H

L

P

M

L

M

M

M

M

H

M

M

M

L

P

P

M

P

M

M

P

L

M

M

L

M

V

M

H

H

H

H

H

V

H

H

H

H

M

L

V

L

M

M

M

H

V

V

V