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Mathematical Problems in Engineering
Volume 2018 (2018), Article ID 7621039, 8 pages
https://doi.org/10.1155/2018/7621039
Research Article

Pricing Strategies of a Traditional Retailer and a Direct Distributor When Consumers Hold Channel Preferences

1Institute of Innovation and Development, Hangzhou Dianzi University, Hangzhou 310012, China
2School of International and Public Affairs, Shanghai Jiao Tong University, Shanghai 200030, China

Correspondence should be addressed to Guanghua Han; nc.ude.utjs@auhgnaugnah

Received 31 March 2017; Accepted 21 February 2018; Published 28 March 2018

Academic Editor: Josefa Mula

Copyright © 2018 Xiao Fu and Guanghua Han. This is an open access article distributed under the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.

How to Cite this Article

Xiao Fu and Guanghua Han, “Pricing Strategies of a Traditional Retailer and a Direct Distributor When Consumers Hold Channel Preferences,” Mathematical Problems in Engineering, vol. 2018, Article ID 7621039, 8 pages, 2018. doi:10.1155/2018/7621039