Pricing Strategies of a Traditional Retailer and a Direct Distributor When Consumers Hold Channel Preferences

Table 1

The optimal pricing strategy which may arise between the traditional retailer and the direct distributor.

Cases	Constraints; ( is given)	Constraints; ( is given)	The optimal pricing strategy of; ( is given)	The optimal pricing strategy of; ( is given)
Case 1
Case 2			or
Case 3
Case 4			or