Research Article

A Novel Approach Based on Kano Model, Interval 2-Tuple Linguistic Representation Model, and Prospect Theory for Apperceiving Key Customer Requirements

Table 9

Calculation formula for attribute values as intuitionistic trapezoidal fuzzy numbers.

Attribute typeThe relationship between attribute value and the reference pointCalculation of gain () and loss value ()

(30)
(31)
(32)
(33)
(34)
(35)