Research Article

A Community Related Influence Evaluation Model for Social Networks with a Dynamic Perspective

Table 1

Nomenclature.

SymbolDescription

Entity influencedegree of user influence
degree of community influence

Average intention degreethe average degree of an entity’s inherent intention of propagating information

Community-initiated influencethe degree of influence of a community on internal users
the degree of influence of a community on external users
the degree of influence between communities

Factors in the calculationsthe information status for a user whether he/she receives it
the information status for a user whether he/she propagates it
the number of times a user receives information
the times a user propagates information
factor of community hybrid internal influence
factor of community internal user number
factor of community user relationship tightness
the attenuation factor for dynamic rule