Three-Echelon Supply Chain Contractual Coordination with Loss-Averse Multiple Retailer Preference

Table 1

The listing of notations.

Symbol	Meaning
	Retail price
	Manufacturer production cost
	Manufacturer wholesale price
	Distributors wholesale prices
	Retailers surplus value
	Manufacturer profit
	Distributer profit
	Retailer profit
SC	Supply chain
	Retailer market demand
	SC total profit
	Retailer total order quantity,
	The retailer order quantity,
	Centralized SC decision-making order quantity
	The retailer ordering quantity in decentralized SC
	Market demand distribution function
	Market demand density function
	The random demand of retailer market
	, the position of the distribution function
	, the position of density function
	Between manufacturer and distributor sharing ratio
	Between distributor and retailer’s sharing ratio