Research Article

How Does Overconfidence Affect Decision Making of the Green Product Manufacturer?

Table 1

List of notations.

Decision variable
greenness of the product; is greenness selected by the overconfident manufacturer; is greenness selected by the rational manufacturer
output of the manufacturer; is output selected by the overconfident manufacturer; is output selected by the rational manufacturer
Other symbols
the level of overprecision
the level of overestimation
retail price
production cost per unit
salvage value for unsold product per unit
greening investment factor
the market size
consumers’ price sensitivity to demand
consumers’ sensitivity to greenness
a continuous and non-negative random variable with mean 1 and variance
the standardized variable of
, the distribution and density function of , respectively
the inverse function of
a random variable,
, the distribution and density function of , respectively
the deterministic linear relationship between demand and the retail price and greenness
the stochastic demand faced by the manufacturer
the demand that the overconfident manufacturer deems
expected profit that the overconfident manufacturer deems given and
the optimal expected profit that the overconfident manufacturer deems
the real expected profit of the overconfident manufacturer
the optimal expected profit of the rational manufacturer