Research Article
How Does Overconfidence Affect Decision Making of the Green Product Manufacturer?
| Decision variable | | greenness of the product; is greenness selected by the overconfident manufacturer; is greenness selected by the rational manufacturer | | output of the manufacturer; is output selected by the overconfident manufacturer; is output selected by the rational manufacturer | Other symbols | | the level of overprecision | | the level of overestimation | | retail price | | production cost per unit | | salvage value for unsold product per unit | | greening investment factor | | the market size | | consumers’ price sensitivity to demand | | consumers’ sensitivity to greenness | | a continuous and non-negative random variable with mean 1 and variance | | the standardized variable of | , | the distribution and density function of , respectively | | the inverse function of | | a random variable, | , | the distribution and density function of , respectively | | the deterministic linear relationship between demand and the retail price and greenness | | the stochastic demand faced by the manufacturer | | the demand that the overconfident manufacturer deems | | expected profit that the overconfident manufacturer deems given and | | the optimal expected profit that the overconfident manufacturer deems | | the real expected profit of the overconfident manufacturer | | the optimal expected profit of the rational manufacturer |
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