Pricing and Coordination Strategy in a Green Supply Chain with a Risk-Averse Retailer

Table 2

Model parameters and decision variables.

Model parameter
	The demand in the direct channel
	The total market potential demand
	Consumer demand’s price sensitivity
	Consumer sensitivity to the green degree
	Unit cost coefficient of the green degree
	Research cost of the green product
	Random noise of the demand
	Standard deviation of normal distribution
	Risk-averse coefficient
Decision variables
	Wholesale price of the green product
	The product’s green degree
	Retail price of the green product