Preferred Service Investment in the Dual-Channel Supply Chain: Leader-Follower Relationships and Product Characteristics

Figure 11

Comparisons of the retailer’s profits in the supplier’s advantaged state. (a) The retailer’s profits are affected by the supplier’s preference intensity and by both members’ preferred service investment levels ( ); (b) the retailer’s profits are affected by the supplier’s preferred service investment level and by both members’ preference intensities .

(a)

(b)