Money-Back Guarantee, Dual Money-Back Guarantee, and O2O Strategy in a Manufacturer’s Dual-Channel Supply Chain

Table 3

Sensitivity analysis of equilibrium demand, price, and profit under MBG strategy.

	↑	—	↑	↓	↑	↑	↑	↑	↑
	↓	↓(micro)	—	↑(micro)	↑	↓	↑(micro)	↑	↑
	↑	—	↓	↓	↑	↓	↓	↑	↓
	↑	↑	—	↑	↓	↑	↑	↓	↓
	↓	—	↓	↓	↑	↓	↓	↑	↓
	↑	↓	—	↑	↓	↑	↑	↓	↓