Money-Back Guarantee, Dual Money-Back Guarantee, and O2O Strategy in a Manufacturer’s Dual-Channel Supply Chain

Table 5

Sensitivity analysis of equilibrium demand, price, and profit under the DMBG strategy.

	↑	—	↓	↓	↑	↑	↑	↑	↑
	↓	↓ (micro)	—	↑ (micro)	↑	↓	↑ (micro)	↑	↑
	↑	↑	↑	↑	↓	↑	↑	↓	↓
	↓	—	↓	↓	↑	↓	↓	↑	↓
	↑	↓	—	↑	↓	↑	↑	↓	↓