Money-Back Guarantee, Dual Money-Back Guarantee, and O2O Strategy in a Manufacturer’s Dual-Channel Supply Chain

Table 7

Sensitivity analysis of equilibrium demand, price, and profit under the O2O strategy.

								f
	↑	↑	↑	↓	↑	↑	↓	↓	↑
	↓	↓	↓	↑	↓	↓	↑	↑	↑
h	↓	↓	↓	↑	↓	↓	↑	↑	↑
	—	—	—	—	—	—	↓	—	↓
	↑	↑	↑	↓	↑	↑	↓	↓ (micro)	↓
	↓	↓	↑	—	↑	↑	↓	↑	↑