|
Latent variable | Item no. | Measurement item | Adapted source/reference |
|
PU | PU1 | The travel information obtained through social media platforms is very accurate. | Davis [16] |
PU2 | The travel information content obtained through the social media platform is very comprehensive. |
PU3 | The travel information obtained through the social media platform is very helpful for my travel decision. |
|
PEU | PEU1 | Downloading social media software and registering an account is an easy task. | Davis [16] |
PEU2 | The method of using social media platforms is easy to learn. |
PEU3 | The operation interface of the social media platform is friendly in design and smooth in experience. |
|
PR | PR1 | I am worried that using social media platforms to obtain travel information will divulge my privacy. | Bauer [21] |
PR2 | I am worried that using social media platforms to obtain travel information will add unknown fees to me. |
PR3 | I am worried that using social media platforms to obtain travel information will require a significant amount of my time.” |
PR4 | I am worried that the wrong travel information on social media platforms will adversely affect my travel decision. |
|
PT | PT1 | I believe most of the travel information on the social media platform is true. | Gefen et al. [23] |
PT2 | I trust the friends I make on social media platforms |
PT3 | The operators of social media platforms are very trustworthy. |
|
SN | SN1 | An increasing number of people around me use social media platforms to obtain or share travel information. | Venkatesh and Davis [25] |
SN2 | Friends around me often share travel information with me through social media platforms. |
SN3 | I am increasingly concerned about the travel information on social media platforms under the influence of others. |
|
HM | HM1 | Sharing travel information on social media platforms is fun. | Venkatesh and Thong [28] |
HM2 | Travel information on social media platforms is always presented in a very interesting way. |
HM3 | I am very happy to be able to help other travelers on social media platforms. |
|
AI | AI1 | I am willing to use social media platforms to obtain travel information. | Davis [16] |
AI2 | I plan to use social media platforms often to obtain travel information. |
AI3 | I would recommend friends around me to use social media platforms to obtain travel information. |
|