Research Article
An Empirical Study on Travelers’ Acceptance Intention of Travel Information on Social Networks
Table 3
Analysis results of reliability and convergent validity.
| Latent variable | Item no. | Factor loading coefficient | CR | AVE |
| PU | PU1 | 0.79 | 0.798 | 0.568 | PU2 | 0.72 | PU3 | 0.75 |
| PEU | PEU1 | 0.71 | 0.778 | 0.538 | PEU2 | 0.74 | PEU3 | 0.75 |
| PR | PR1 | 0.66 | 0.839 | 0.572 | PR2 | 0.72 | PR3 | 0.92 | PR4 | 0.70 |
| PT | PT1 | 0.69 | 0.771 | 0.530 | PT2 | 0.64 | PT3 | 0.76 |
| SN | SN1 | 0.73 | 0.828 | 0.617 | SN2 | 0.84 | SN3 | 0.81 |
| HM | HM1 | 0.94 | 0.813 | 0.597 | HM2 | 0.70 | HM3 | 0.68 |
| AI | AI1 | 0.77 | 0.862 | 0.677 | AI2 | 0.90 | AI3 | 0.84 |
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