An Empirical Study on Travelers’ Acceptance Intention of Travel Information on Social Networks
Table 6
Standardized path analysis results of the structural model and test result of hypothesis.
Hypotheses
Estimate
SE
CR
Hypothesis test result
H1: PU ⟶ AI
0.65
0.105
6.190
H1 supported
H2: PEU ⟶ AI
0.38
0.081
4.691
H2 supported
H3: PEU ⟶ PU
0.31
0.066
4.697
H3 supported
H4: PR ⟶ AI
−0.71
0.090
−7.889
H4 supported
H5: PT ⟶ AI
0.66
0.133
4.962
H5 supported
H6: PR ⟶ PT
−0.78
0.086
−9.070
H6 supported
H7: SN ⟶ AI
0.53
0.086
6.163
H7 supported
H8: SN ⟶ PU
0.46
0.096
4.792
H8 supported
H9: SN ⟶ PR
0.48
0.102
4.706
H9 supported
H10: HM ⟶ AI
0.42
0.092
4.565
H10 supported
H11: HM ⟶ PU
0.23
0.194
1.186
0.076
H11 rejected
H12: HM ⟶ PEU
0.29
0.104
2.788
H12 supported
Note. Estimate represents the estimated value of the standardized path coefficient; SE represents the standard error term of the path coefficient; CR is the critical ratio, CR = estimate/SE, and a CR value greater than 1.96 indicates that a significance level of 0.05 has been reached; denotes , denotes , and denotes .
