The Impact of Online Media Big Data on Firm Performance: Based on Grey Relation Entropy Method

Table 2

The grey relation coefficient (e.g., A₀₁ and A₁).

	A01
	[1]	[18]	[35]	[52]	[67]	[84]
A1	0.4722399	0.3956641	0.6797184	0.6525302	0.9256974	0.3996716
	0.5199922	0.4790806	0.4826101	0.4245426	0.8051225	0.3954566
	0.4540571	0.4029553	0.5769253	0.4296573	0.5136660	0.4099845
	0.4644591	0.4384371	0.7501023	0.4039934	0.4277149	0.3730879
	0.4388676	0.4658275	0.9753574	0.4119134	0.4921814	0.3956314
	0.4667398	0.4642610	0.5936379	0.4228632	0.4241844	0.3719485
	0.5463972	0.3794781	0.7400184	0.4766334	0.5625606	0.3896975
	0.7584622	0.4569635	0.5776415	0.7615225	0.5072221	0.4068271
	0.4649920	0.4524507	0.3870351	0.3999047	0.4044883	0.4350132
	0.8396081	0.4531167	0.4089473	0.5365372	0.5481666	0.4579653
	0.5533175	0.5787409	0.4168465	0.4600016	0.4574930	0.3823617
	0.4453939	0.4358607	0.4730191	0.5835118	0.5072272	0.4256498
	0.4091393	0.4039758	0.4267023	0.6889290	0.5207435	0.4436271
	0.4476427	0.4698516	0.3714691	0.6078893	0.5436337	0.4825398
	0.4114355	0.4960617	0.5466753	0.4476838	0.4137933	0.5029635
	0.7126215	0.5398761	0.5837759	0.4117442	0.4247983	0.4509281
	0.4321090	0.6619091	0.9465222	0.6797493	0.4398294	0.4500233