Research Article
The Impact of Online Media Big Data on Firm Performance: Based on Grey Relation Entropy Method
Table 3
The grey relation entropy results.
| | Category | Variables | ROAt | ROEt | ROAt+1 | ROEt+1 |
| | H1 | Salience | 4.595743 | 4.59178 | 4.589593 | 4.586525 | | H2 | Positive (total) | 4.589219 | 4.592326 | 4.591505 | 4.589894 | | H3 | Positive (original) | 4.594324 | 4.597193 | 4.595985 | 4.593646 | | H4 | Negative (total) | 4.615016 | 4.609228 | 4.608330 | 4.605134 | | H5 | Negative (original) | 4.585639 | 4.582943 | 4.583577 | 4.581322 | | H6 | Tenor | 4.610332 | 4.605310 | 4.607550 | 4.606146 |
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