Optimization of Supplier Development under Market Dynamics

Table 2

Comparison of static and dynamic model assumptions.

	Noncooperative	Sequential	Simultaneous	Full-cooperative	Mean
Automotive
Sum of revenue	5.70%	6.00%	6.14%	2.25%	5.02%
Switching point	31 months	37 months	43 months	43 months	38.5 months
Last year (2 instances)	9.59%	10.07%	10.54%	5.70%	8.98%
Last instance	10.42%	10.92%	10.93%	6.33%	9.65%
Mobile phones
Sum of revenue	1.45%	1.27%	1.59%	−0.24%	1.02%
Switching point	60 months	60 months	60 months	Never	60 months
Last year (12 instances)	2.30%	2.29%	2.31%	2.25%	2.29%
Last instance	1.03%	1.03%	1.03%	0.99%	1.02%