Research Article
Dynamic Pricing of Ride-Hailing Platforms considering Service Quality and Supply Capacity under Demand Fluctuation
| Index | | The situation in decreasing market demand | u | The situation in increasing market demand | b | The situation in stable market demand | t | Time, t [0, T] | Parameters | a | The coefficient of demand fluctuation | α | The size of rider demand market at t = 0 or a = 0 | β | The price sensitivity factor | γ | The service sensitivity factor | s | The wage sensitivity factor | r | The fixed commission rate, 0 < r < 1 | η | The service cost parameter | q | Service quality | c | The unit opportunity cost | h | The unit booking delay cost | ε | Minimum participation cost per time unit of a driver | | The ceiling price | | The ride-hailing service price | | The commission (wage) for drivers | | The unit cost function | | The initial demand of the market at time t | | The demand rate function | | The supply rate function | | The excess supply capacity of the platform | | The quantity of delayed bookings of the platform | | The total transaction volume of the platform | | The total profit of the platform |
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