Research Article

Dynamic Pricing of Ride-Hailing Platforms considering Service Quality and Supply Capacity under Demand Fluctuation

Table 1

Notations.

Index
The situation in decreasing market demand
uThe situation in increasing market demand
bThe situation in stable market demand
tTime, t [0, T]
Parameters
aThe coefficient of demand fluctuation
αThe size of rider demand market at t = 0 or a = 0
βThe price sensitivity factor
γThe service sensitivity factor
sThe wage sensitivity factor
rThe fixed commission rate, 0 <r< 1
ηThe service cost parameter
qService quality
cThe unit opportunity cost
hThe unit booking delay cost
εMinimum participation cost per time unit of a driver
The ceiling price
The ride-hailing service price
The commission (wage) for drivers
The unit cost function
The initial demand of the market at time t
The demand rate function
The supply rate function
The excess supply capacity of the platform
The quantity of delayed bookings of the platform
The total transaction volume of the platform
The total profit of the platform