Research Article
A Novel Consumer Purchase Behavior Recognition Method Using Ensemble Learning Algorithm
Table 1
Return policies of major e-commerce platforms.
| | E-commerce platforms | Type | Return policy | Return amount | Logistics costs |
| | TMALL.COM | B2C | 7 days no reason to return | Full refund | Nonquality issues are borne by the customer | | TAOBAO | C2C | 7 days no reason to return | Full refund | Nonquality issues are borne by the customer | | JD.COM | Self-operated + platform e-commerce | 7 days no reason to return | Full refund | Nonquality issues are borne by the customer | | VIP.COM | Self-operated | 7 days no reason to return | Full refund | Nonquality issues are borne by the customer | | SUNING.COM | Self-operated + platform e-commerce | 7 days no reason to return | Full refund | Nonquality issues are borne by the customer | | JUMEI.COM | Vertical e-commerce | 30 days no reason to return | Full refund | Platform subsidies 10 yuan for shipping | | AMAZON.CN | Self-operated + platform e-commerce | 7/15/30 days no reason to return | Full refund | Nonquality issues are borne by the customer |
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