Mathematical Problems in Engineering / 2020 / Article / Tab 1

Research Article

Return Decision Model of the Manufacturer-Leading Dual-Channel Supply Chain

Table 1

Model symbol description and meaning.

SymbolSymbol description and interpretation

sProduct purchase loyalty coefficient of offline retail channel customers
1−sProduct purchase loyalty coefficient of online direct sales channel customers
aPotential market demand
PrRetailer’s sales prices in the offline retail channels
PdManufacturer’s sales prices in the online direct marketing channels
The change rate of product interaction between two channels
The change rate of dual-channel market demand with product return price
DrDemand for products from offline retail channels
DdCustomer demand for products of online direct marketing channels
πrRetailer’s profit
πdManufacturer’s profit
Wholesale price of products from the manufacturer to the retailer
Superscript zPrice discount contract model
cThe manufacturer’s unit cost of production
trReturn prices for offline retail channels
tdReturn prices for direct online sales channels
RrTotal return volume of offline retail channels
RdTotal return volume of online direct sales channel
bBasic return quantity of two channels
ΨThe rate of change in product return volume due to changes in return prices in online channels
The unit salvage value of the returned product
Superscript Optimal case
Superscript jCentralized decision model
Superscript fDecentralized decision model
πTTotal profit of the supply chain
SuperscriptBCompensation strategy model

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