[Retracted] Metrological Analysis of Online Consumption Evaluation Influence Commodity Marketing Decision Based on Data Mining

Table 3

The results of the principal component analysis.

Variable	Comp1	Comp2	Comp3	Comp4	Comp5	Unexplained
star_rating	−0.2143	0.4416	0.8142	−0.2013	−0.2358	0
helpful_votes	0.3464	−0.5847	0.51	−0.1724	0.4982	0
vine	0.4442	0.6018	0.0428	0.4312	0.5028	0
verified_purchase	−0.5536	−0.2532	0.2149	0.7528	0.1282	0
length_sum	0.5747	−0.1919	0.1702	0.4208	−0.6533	0