Research Article

Identification of Key Influencing Factors of User Experience of Mobile Reading APP in China Based on the Fuzzy-DEMATEL Model

Table 1

Index system of influencing factors of user experience of mobile reading APP.

Dimensional layerIndicator layerItem

ReliabilityFluencyShort response time, fast running speed
No time lag
AvailabilityGet the information and experience needed from free resources and services
Charge service is cost-effective
System performanceStrong compatibility and configuration of the equipment system
Small package, high memory usage
StabilityLittle flashback, low error rate
Timely access to specific usage scenarios, problem detection, and vulnerability repair
Low memory crash rate

UsefulnessContent richnessAbundance and variety of reading resources available
Information qualityHigh quality of books or articles through screen reading resources
Original and innovative articles
TimelinessArticles on current events
The high renewal rate of books and the fast update rate of mobile reading information resources
IntegrityCoverage area containing personal center, reading, learning, socializing, and book shopping

ThoughtfulnessPersonalized serviceContent delivery based on user preferences
Automatic classification of content users viewed
Novel personal center setting such as reminder, inventory, and other service functions
ConvenienceRetrieve and access information easily and quickly
Save browsed articles or books for long period of time and access content that have been read before easily
Provision of reminder services to enable users to clean up buffer files in a timely manner
Rich reading functionCatalog and bookmark
Provision of night mode, brightness adjustment, magnifying glass, reading interface adapting to mobile phone interface, setting font size, page turning mode simulation, and other functions to improve the real-time reading experience
Notes are in a variety of forms, such as rapid tagging and query
Sharing functions such as one-click images or links
AdvertisingLittle advertisement push
No malicious advertising
No bundled software

InteractivityInterface designReasonable layout of the content plate and the logical operation. Conspicuous position of search,rank, and other options, and clear browsing experience
Icon design full of personality, good typography
Interface colors coordination and strong sense of aesthetics
Interpersonal interactionsThe community supports the initiation of topics and activities, and they can be classified
Community sharing services such as forwarding, commenting, and rewarding
Meeting the needs of users to make friends, follow others, and chat
Supervision and management system for community content, such as sensitive words restriction, etc.
Feedback systemVarious user feedback channels, such as official mailboxes, feedback centers, and questionnaire regularly sent for comments
Reporting function, timely handling of reporting information
Timely handling of problems when software background receives the feedback

SecurityPrivacy protectionProtection of users’ related personal information
Protection of users’ browsing records, articles or books collected, books purchased, and other information which can be seen privately
Copyright protectionStrict regulations on reproduction and citation of original articles
Emphasis on copyright on relevant pages
Payment securityA refund guarantee for users to purchase books and peripheral products
Protection of passwords and data during payment
Provision of a variety of reliable payment channels, such as Alipay, WeChat, or bank cards

CompatibilityBehavioral fitThe degree to which the software settings are consistent with the users’ own usage or reading habits
Value fitThe degree to which the users’ perceived content matches their expectations
The degree to which the users’ perceived services matches their expectations
Continuity of useUsers’ using time and frequency