Research Article
Identification of Key Influencing Factors of User Experience of Mobile Reading APP in China Based on the Fuzzy-DEMATEL Model
| Number of factors | Result factors | Cause degree (<0) |
| 6 | Information quality | −1.49403 | 7 | Timeliness | −0.91378 | 11 | Rich reading function | −0.71069 | 14 | Interpersonal interactions | −0.65425 | 16 | Privacy protection | −0.41614 | 18 | Payment security | −0.38446 | 15 | Feedback system | −0.34460 | 8 | Integrity | −0.23046 | 12 | Advertising | −0.18860 | 1 | Fluency | −0.14739 | 21 | Continuity of use | −0.13925 |
|
|