Research Article

Identification of Key Influencing Factors of User Experience of Mobile Reading APP in China Based on the Fuzzy-DEMATEL Model

Table 5

Result factors.

Number of factorsResult factorsCause degree (<0)

6Information quality−1.49403
7Timeliness−0.91378
11Rich reading function−0.71069
14Interpersonal interactions−0.65425
16Privacy protection−0.41614
18Payment security−0.38446
15Feedback system−0.34460
8Integrity−0.23046
12Advertising−0.18860
1Fluency−0.14739
21Continuity of use−0.13925