Identification of Key Influencing Factors of User Experience of Mobile Reading APP in China Based on the Fuzzy-DEMATEL Model

Table 6

Center degree ranking of influencing factors of mobile reading APP user experience.

Number of factors	Factors	Center degree
6	Information quality	3.13706
5	Content richness	3.06627
20	Value fit	3.01256
17	Copyright protection	2.96525
7	Timeliness	2.91021
9	Personalized service	2.88299
11	Rich reading function	2.85406
14	Interpersonal interactions	2.84079
3	System performance	2.81148
16	Privacy protection	2.79646
18	Payment security	2.79201
15	Feedback system	2.78690
10	Convenience	2.77723
8	Integrity	2.77533
19	Behavioral fit	2.77323
12	Advertising	2.77223
1	Fluency	2.76978
21	Continuity of use	2.76937
2	Availability	2.76731
4	Stability	2.76706
13	Interface design	2.76637
Mean value of center degree		2.8