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Item | Factor | Gender | F value | value |
Male N = 88 | Female N = 161 |
|
Perceived ease of use | Pillai’s trace = 0.046 | 4.0568 | 3.6000 | 3.959 | 0.009 |
Wikls’ lambda = 0.954 |
It will not take me much time to shop at the X-Store | 4.1250 | 3.6708 | 9.691 | 0.002 |
It is easy for me to shop at the X-Store | 4.0795 | 3.6635 | 9.646 | 0.002 |
Overall, the devices and services at the X-Store are easy to use for me | 3.9659 | 3.4658 | 11.601 | 0.001 |
|
Perceived usefulness | Pillai’s Trace = 0.036 | 3.8296 | 3.4286 | 3.012 | 0.031 |
Wikls’ lambda = 0.964 |
X-Store can improve my shopping convenience | 3.8523 | 3.4969 | 5.890 | 0.016 |
X-Store can improve my shopping efficiency | 3.8182 | 3.3975 | 7.499 | 0.007 |
Overall, shopping at the X-Store is good for me | 3.8182 | 3.3913 | 8.496 | 0.004 |
|
Perceived risk | Pillai’s trace = 0.071 | 3.2490 | 3.3931 | 2.624 | 0.013 |
Wikls’ lambda = 0.929 |
I do not have much confidence in the normal operation of X-Store’s facilities and services | 3.4091 | 3.5528 | 0.795 | 0.373 |
I worry that the products and services at the X-Store do not meet my expectation | 3.4545 | 3.2050 | 2.459 | 0.118 |
I may feel nervous when shopping at self-service X-Store that has no clerk | 3.6477 | 3.8509 | 1.685 | 0.196 |
I worry that the value of the products and services in the X-Store do not meet my expectation | 3.2386 | 3.2609 | 0.018 | 0.893 |
I worry about financial losses because the services at the X-Store may not work well | 3.1364 | 3.2112 | 0.246 | 0.620 |
I worry that I cannot enter and exit the store freely due to the potential failure of the store’s facial recognition system | 3.0114 | 3.0745 | 0.169 | 0.681 |
I worry about financial losses because my data and password may be stolen when I am using the automatic checkout system at the X-Store | 3.5455 | 3.5963 | 0.108 | 0.742 |
|
Attitude toward using X-Store | Pillai’s trace = 0.045 | 3.9583 | 3.5652 | 3.853 | 0.010 |
Wikls’ lambda = 0.955 |
Overall, I like the idea of X-Store | 4.2386 | 3.7764 | 9.752 | 0.002 |
I think it is a good idea to shop at the X-Store | 3.8636 | 3.5404 | 4.366 | 0.038 |
I think it is a wise decision to shop at the X-Store | 3.7727 | 3.3789 | 6.742 | 0.010 |
|
Behavior intention | Pillai’s trace = 0.038 | 3.9773 | 3.6087 | 3.196 | 0.024 |
Wikls’ lambda = 0.962 |
The consumption experience provided by X-Store will increase my willingness to make purchases from the store | 4.0568 | 3.7143 | 5.694 | 0.018 |
I will probably visit X-Store frequently in the future | 3.7614 | 3.4410 | 5.429 | 0.021 |
I would like to shop at X-Store if I get a chance | 4.1136 | 3.6708 | 9.556 | 0.002 |
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