[Retracted] Problems and Countermeasures Existing in E-Commerce Enterprise Network Marketing under the Background of Big Data

Table 1

Analysis of domestic e-commerce business model and operational management model.

Business model	Representative enterprise	Management focus
Value chain integration model	Jingdong, No. 1 Shop, Zhanzhao	Product flow management
Open-platform model	Taobao and T-mall	Platform resource integration
o2o mode	Suning E-commerce	Information flow management