Research on the Optimization Method of Visual Effect of Outdoor Interactive Advertising Assisted by New Media Technology and Big Data Analysis

<table class="table-group" id="tab1"><tr><td><table class="table"><tr><td class="thead-hr" colspan="4"><hr/></td></tr><tr class="thead"><td class="align_left">Index number</td><td class="align_center">Evaluation stage</td><td class="align_center">Evaluation formula</td><td class="align_center">Evaluation index</td></tr><tr><td class="thead-hr" colspan="4"><hr/></td></tr><tr><td class="align_left">1</td><td class="align_center">Contact advertising</td><td class="align_center">Notice</td><td class="align_center">Ad impressions</td></tr><tr><td class="align_left">2</td><td class="align_center">Receive the info</td><td class="align_center">Interest</td><td class="align_center">Clicks and click-through rate</td></tr><tr><td class="align_left">3</td><td class="align_center">Change attitude</td><td class="align_center">Desire</td><td class="align_center">Conversions and conversion rate</td></tr><tr><td class="align_left">4</td><td class="align_center">Take actions</td><td class="align_center">Action</td><td class="align_center">Conversions and conversion rate</td></tr><tr class="table-tr"><td colspan="4"><hr class="tbody-hr"/></td></tr></table></td></tr></table>

<div>Correspondence of assessment indicators and formulas.</div>

Mathematical Problems in Engineering

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Table 1

Table 1: Research on the Optimization Method of Visual Effect of Outdoor Interactive Advertising Assisted by New Media Technology and Big Data Analysis 

Table 1 | Research on the Optimization Method of Visual Effect of Outdoor Interactive Advertising Assisted by New Media Technology and Big Data Analysis 